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What if there was a fun, simple way to live a little healthier and quench your thirst a little better? There is. It’s called PURA Soda and it comes with low sugar, natural flavours and no colourants.

PURA is soda, but without sugar rushes, rude colours, artificial sweeteners and synthetic ingredients no one can pronounce. Tasty and refreshing, PURA Soda has just five ingredients, a sprinkle of pure cane sugar and a skinny 65 calories per 330 ml can. No animal by-products either, including BS. It’s soda PURA and simple.

PURA is passionate about healthier living. That’s why PURA soda exists to offer you all the taste and refreshment of a soft drink, with none of the bad stuff.

The original ingredients are found in nature, then purified and extracted to their pure, or should we say, PURA essence. Just refreshingly real flavour for the more discerning palate.

Why? Because your eyes don’t have taste buds. Artificial colourants are only added to foods and beverages to make them more visually appealing – which is why we’ve come to expect an orange-coloured drink to have an orange taste. The truth is, colourants aren’t related to flavour at all. We’re just being transparent with you.


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